Somacho is the only company that continues to specialize in the production of velvet in Nishijin, the birthplace of Japan’s velvet.
In 1933, The first generation, Chotaro Soma, established himself as a velvet merchant and gained customers’ trust by making innovations in pile fabrics that did not flatten. He then began selling coats and shawls for kimonos throughout the country.
The second generation, Shoji Soma, focused on designing woven fabrics and continued to manufacture fabrics that were renowned by designers at Paris Collection. Additionally, they succeeded in producing Japan’s first polyester cosmetic puff fabric and have since maintained the top share in domestically produced velvet puff fabric.
The polishing cloth, which is crucial in the manufacturing process of LCD panels developed jointly by Hitachi and Hayashi Telempu under the contemporary Eiji Soma, was awarded the Grand Prix in the Materials Category at the 11th ADVANCED DISPLAY OF THE YEAR.
We will continue to take on new challenges with the aim of creating products that can be loved by more people.